Royal Enfield has announced its entry into the NFT space. The newly introduced NFTs are inspired by the Arts of Motorcycling (AOM) program and cost Rs 15,000.
The NFTs feature 10 winning artworks from seasons 1 and 2 of the AOM program. The proceeds from the sales will go directly to the artists. The copyrights for these NFTs will be held by Royal Enfield.
NFT or Non-Fungible Token is a digital token based on blockchain technology. Each token is unique and non-interchangeable. Customers will be able to purchase them on the Foundation marketplace.